TITLE: Marketing Strategist
LOCATION: Yerevan, Armenia
JOB DESCRIPTION: Shant TV is looking for a Marketing Strategist who will join its Marketing team and take full responsibility for setting specific objectives toward developing an overall marketing strategy that drives profitability, brand consistency and overall market growth. The ideal candidate has a high level of drive, commitment and enthusiasm, and he/ she is savvy with social media trends.
- Set specific marketing goals;
- Design and implement marketing strategies aligned with business targets;
- Develop digital campaigns to increase web traffic;
- Forecast market trends;
- Research market to identify new opportunities;
- Generate innovative ideas to promote the Company's brand and products;
- Address advertising needs;
- Ensure brand consistency through all marketing channels;
- Use customer feedback to ensure client satisfaction;
- Liaise with internal teams and ensure brand consistency;
- Develop and implement integrated, cross-channel marketing plans and campaigns for the different projects of the Company;
- Use quantitative (marketing analytics) and qualitative (usability/ survey) insights to identify areas for improvement, and adjust marketing programs accordingly;
- Support the creation, execution and monitoring of the annual marketing plan, service line plan and budget;
- Communicate with and listen effectively to internal and external customers; effectively understand instructions and share knowledge with fellow team members;
- Monitor overall program results, using data analytics to inform and shape ongoing and future marketing efforts;
- Remain current on the dynamic multicultural marketing industry in order to enhance the Company's marketing strategies and tactics to effectively develop its projects.
- Master's degree, preferably in Marketing or Business Administration;
- At least 3 years of experience as a Marketing Strategist;
- At least 3 years of marketing experience in media or marketing services with a solid understanding of fundamental marketing principles including online/ digital, promotions, product development, competitive media;
- Strong research and analysis skills, with the ability to generate insights based on data, sales strategy, and consumer trends;
- Awareness and experience with general marketing practices such as social media channels, digital/ website assets, direct mail, email campaigns, internal communications and presentations;
- Ability to be strategic, analytical, creative, communicative, and detail-oriented;
- Ability to organize and prioritize tasks;
- Ability to assess and respond quickly to projects in progress;
- Ability to work well under pressure and meet deadlines;
- Familiarity with SEO/ SEM and Google Analytics;
- In-depth knowledge of CRM software and content management systems.
REMUNERATION/ SALARY: Based on experience and skills
APPLICATION PROCEDURES: Interested candidates are welcome to send their CV to: email@example.com mentioning the position title ("Marketing Strategist") in the subject line of the email. Only shortlisted candidates will be invited for the interviews.
Please clearly mention in your application letter that you learned of this job opportunity through Career Center and mention the URL of its website - www.careercenter.am, Thanks.
OPENING DATE: 19 September 2018
APPLICATION DEADLINE: 18 October 2018
ABOUT COMPANY: Shant TV is represented by Shant LLC. The Company was founded by Arthur Yezekyan in 1994, in the second largest city of Armenia Gyumri. Since March of 2001 Shant TV extended the regular broadcasting in capital Yerevan as well. For more information about the Company, please visit: www.shanttv.com.
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