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Digital Marketing Specialist
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Company: Children of Armenia Charitable Fund
Location: Yerevan, Armenia
Deadline: 09 June 2023

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JOB DESCRIPTION : 

Your Role: If you are a Digital Marketing Specialist with solid experience and stay up-to-date with the trends in the field, then the position of Digital Marketing Specialist for the Concept Hotel and Conference Center By COAF (Children of Armenia Fund) is a perfect role for you.

RESPONSIBILITIES : 

Social Media (40%):
- Develop and implement a content plan for social media and relevant digital platforms;
- Design and implement advertisement campaigns in social media, ensuring continuous improvement of the results;
- Conduct competitive research and analysis;
- Propose potential influencers and bloggers for promoting the hotel services, and coordinate the partnerships with them.

Marketing Strategy Development and Execution (30%):
- Develop a marketing strategy and a plan to promote the Concept Hotel & Conference Center and the Visitor Center;
- Develop visuals for different campaigns and events;
- Develop and process email campaigns (by Mailchimp or other platforms);
- Design and implement advertisement campaigns in Google ads, and Yandex Direct.
Cooperate with the communications team to improve marketing results.

Website Management (30%):
- Create content for the website;
- Update and maintain the website content;
- Perform required changes in the website to improve SEO positions for target keywords.

REQUIRED QUALIFICATIONS : 

Your Team:
- By assuming the role of digital marketing specialist for the Concept Hotel and Conference Center you will join the COAF Communications team and will work under the direct supervision of the COAF Communications team manager.

You:
- COAF is expecting your best and requires that:

You Know:
- Excellent Armenian, English and Russian;
- Skills in relevant marketing tools gained through more than 2 years of experience in the given field;
- Techniques fօr working by MailChimp or other platforms;
- SEO principles, research on keywords, and means of measuring the performance;
- The system of website management (WordPress);
- Usage of Google AdWords, LinkedIn Ads and Meta Ads.


You Can:
- Perform a sense of high responsibility and organizational skills;
- Perform professional communication skills with customers;
- Perform multitasking tasks;
- Work independently under stressful conditions, and meet deadlines.


You Are:
- Ready for professional development;
- Ready to work within a team environment;
- Socially responsible;
- LIfe-long learner;
- Responsible and accountable.

APPLICATION PROCEDURES : 

COAF is waiting for you. Please take your first step and apply here: https://bit.ly/3OsNqtd
You have until June 9, 2023 (EOD) to apply. The organization conducts a day-to-day review of the applications, depending on the results of which, the hiring process and selection of the appropriate candidate can be carried out before the deadline.

Please clearly mention in your application letter that you learned of this job opportunity through Career Center and mention the URL of its website - www.careercenter.am, Thanks.

ADDITIONAL NOTES : 

Note: COAF is a growing nonprofit working within a dynamic system. Our team must be agile as we grow in scale. We are looking for teammates who are resilient and adaptive.

COAF offers:
- A life-changing work experience;
- A job that you’d be passionate about;
- Competitive salary;
- A comprehensive health insurance package;
- 20 paid vacation days per year & additional paid flex hours;
- Career development opportunities;
- Free English classes per need;
- Performance-based bonus;
- Positive and creative work environment.

ABOUT COMPANY : 

The Children of Armenia Charitable Fund (COAF) is a non-profit, non-governmental organization that employs community-led approaches aimed at improving the quality of life in rural Armenia, with a particular focus on children and youth. COAF's target development areas are education, healthcare, social and economic development. COAF launched its programs in 2004, starting in one village and expanding to 51 villages in Armavir, Aragatsotn, Lori, Gegharkunik, Shirak and Tavush regions. Since 2015, COAF has developed and started implementing a new vision - Smart Initiative. COAF Smart is designed to advance a generation across the rural world through education that will benefit individuals, societies and the environment. COAF Smart will become an exemplary model of development and will be replicated in other regions and communities throughout Armenia. The first COAF Smart Center was inaugurated on 27 May 2018 near the village of Debet, Lori Region, with an outreach to over 150,000 rural residents.