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Senior Digital Marketing Specialist
TelCell
22 Nov 2021

Senior Digital Marketing Specialist

Company: TelCell CJSC
Location: Yerevan, Armenia
Duration: Permanent
Deadline: 21 December 2021

JOB DESCRIPTION: 

TelCell CJSC is looking for an experienced Senior Digital Marketing Specialist, who will closely work with and coordinate its creative team. Digital marketing strategies are extremely important for the Company's success, so this position plays a crucial role in achieving its business goals and objectives.

RESPONSIBILITIES: 

- Plan, test, and execute digital marketing campaigns in all necessary platforms;
- Build, plan and implement the overall digital marketing strategy;
- Coordinate and develop the digital marketing team;
- Manage and oversee different digital marketing channels;
- Measure ROI and KPIs;
- Prepare and manage digital marketing budget;
- Assist in the strategic development of social media platforms (Facebook, LinkedIn, Instagram, etc.);
- Manage paid mobile search and display advertising;
- Coordinate the campaigns of Email marketing, SMM, Messengers’ marketing and push notifications;
- Run campaigns utilizing growth hacking, A/B and multivariate testing;
- Develop and execute App Store Optimization strategies;
- According to existing law and regulations take responsibilities which reasonably may be required from time to time.

REQUIRED QUALIFICATIONS: 

- Bachelor's and/ or master’s degree in Information Technology, Marketing and/ or other related fields;
- At least 3 years of relevant experience;
- Strong analytical skills, familiarity with Google Analytics, FireBase, AppsFlyer and/ or AppFollow;
- Fluency in Armenian, Russian and English languages;
- Strong understanding of customer and market trends;
- Data-driven direct ROI performance reporting/ analysis;
- Expertise in campaign optimization tactics for CPA, CPC, CPI, and revenue sharing models;
- Technical SEO and SEM skills and experience with App Store Optimization;
- Ability to work within deadlines, under pressure, and in different directions simultaneously;
- Good time-management skills.

APPLICATION PROCEDURES: 

Interested candidates, whose skills and experience meet the requirements of this job, are welcome to send their CV to: career@telcell.am indicating the position title ("Senior Digital Marketing Specialist") in the subject line of the email.

Please clearly mention in your application letter that you learned of this job opportunity through Career Center and mention the URL of its website - www.careercenter.am, Thanks.

ABOUT COMPANY: 

TelCell CJSC is a system of payments intake in Armenia, covering the capital city and all the marzes of Armenia. TelCell's processing center is serving also in the territory of Artsakh. For more information about the Company, please visit: www.telcell.am.