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Engagement of a Company/ Organization for Conducting Public Outreach Campaigns and Providing Branding Services for MoJ and CPC
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Կազմակերպություն: Checchi and Company Consulting , Inc.
Վայր: Yerevan, Հայաստան
Տևողություն: 1 year (may be extended depending on performance and need)
Դիմումների վերջնաժամկետ: 28 August 2022, 23:59

ՄՐՑՈւՅԹԻ ՏԵՍԱԿԸ: 

Call for Proposal

ՄԱՆՐԱՄԱՍՆ ՆԿԱՐԱԳՐՈւԹՅՈւՆ: 

The fight against corruption remains an official top priority of Armenian government and is reflected in the Government's 5 -year programme. In 2019, the Government of the Republic of Armenia approved its fourth anti-corruption strategy - "The Republic of Armenia Anti-Corruption Strategy and Its Implementation Action Plan for 2019-2022". The main goal of the Strategy is the consistent implementation of the principles proclaimed by the Government of Armenia in the fight against corruption, including identifying and eliminating the causes of corruption, spreading the attitude of intolerance among the public towards corruption, and a complete and continuous decrease in corruption. The Strategy emphasizes the importance of public awareness campaigns on the anti-corruption fight, in the framework of which the Communication Action Plan for 2022 in the Scope of the Fight Against Corruption was adopted.

Given this context, AIP is seeking proposals from professional creative production, branding and public relations companies to assist in implementation of various public outreach and civic engagement activities with its key Government of Armenia (GOAM) stakeholders, the Ministry of Justice (MoJ) and the Corruption Prevention Commission (CPC). The hired company will, under the supervision of AIP, work with the assigned counterparts from the MoJ and the CPC as well as the AIP staff to successfully design and implement activities including but not limited to development of various promotional campaigns, visual and media materials, and strategic communications planning.

Another objective is the development of the CPC's branding strategy and implementation plan. CPC needs a comprehensive branding plan to create a distinct institutional image, which should be separated from the image of its personal leadership and that distinguishes it as an independent agency distinct from other state institutions. The company shall also help improve the CPC's public image which will help to establish a positive reputation for trustworthiness and a particular set of values enabling CPC to improve citizen perceptions of the organization. For CPC brand design, the nature and purpose of its institutional goals and mission should be considered, and all the features/ specifics of the anti-corruption fight taken into account (mission, vision, goals, norms, and shared values).

Activities
1. Awareness raising and public outreach campaign for the MoJ about anti-corruption reforms:
In cooperation with AIP and its stakeholder state partners, develop a concept and design a full-scale awareness raising campaign about the anti-corruption reforms in Armenia with a detailed timeline and content. The awareness campaign shall reflect ongoing initiatives and trends as well as promote key information about the further reforms. The campaigns will primarily include awareness videos, however other visual materials shall be prepared upon request. The hired company will be responsible for:
- Developing the campaign timeline;
- Developing the campaign concept;
- Preparing scripts for each video;
- Preparing a broadcasting plan and media plan;
- Shooting videos (up to 10 videos, 3-5 minutes each, including animations and infographics);
- Preparation of all necessary visual materials;
- Implementation of social media campaigns, including paid advertising;
- Editing and sound-editing the videos;
- Organization, monitoring, and implementation of all technical tasks.

Considering that the Anti-corruption Strategy of 2019-2022 will end by the end of this year, the full-scale of awareness raising campaign about the anti-corruption reforms should be completed by December 30, 2022.

2. Awareness raising and public outreach campaign for the CPC:
In cooperation with AIP and its stakeholder state partners, develop a concept and design a full-scale awareness campaign about the functions of the Corruption Prevention Commission of Armenia and its ongoing achievements and initiatives. The awareness campaign shall showcase the functions and main responsibilities of the CPC as well as reflect its progress and daily work. The campaign will mostly include awareness videos, however other visual materials shall be prepared upon request. The hired company will be responsible for:
- Developing the campaign timeline;
- Developing the campaign concept;
- Preparing scripts for each video;
- Shooting videos (up to 10 videos, 3-5 minutes each, including animations and infographics);
- Preparing all necessary visual materials;
- Implementation of social media campaigns, including paid advertising;
- Editing and sound editing the videos;
- Organization, monitoring, and implementation of all technical tasks.

The CPC campaign is envisioned to take place over one year.

3. CPC Branding Strategy and Implementation Plan
In cooperation with AIP and its stakeholder the CPC, develop a full branding portfolio for the CPC to build public trust and maintain the CPC's public image. The hired company will be responsible for:
- Identifying and mapping various stakeholders/ audiences to communicate and promote the brand for realization of CPC's mission and goals:
a) General public;
b) Stakeholders with whom the CPC ideally should cooperate in order to do its job well;
c) Members of the public who are particularly interested in the agency's mission;
d) Other;
- Defining a CPC brand-book:
a) Branding and marking plan;
b) Slogan/ motto;
c) Logo;
d) Defining visual elements used by CPC (colors, fonts, photo/ video materials, text and presentation materials);
e) Other;
- Developing branding for CPC social media channels:
a) Facebook, Telegram, YouTube channels;
b) Website;
c) Other;
- Branding Implementation Plan:
a) Ensuring consistency and coherency in the message and delivery of the brand;
b) Supporting employees' abilities and willingness to reinforce the brand values in external communication;
c) Supporting and reinforcing alignment between brand values and employee values and behaviors;
d) Logo and watermark policy (correct usage, correct color pallets);
e) Logo and brand policy (Logo on accessories or items, logo on clothes, colored watermark);
f) Public photography policy.

The CPC branding strategy and implementation are envisioned to take place over one year.

Deliverables
Deliverable 1: A package of documents (all mentioned in the scope of work) developed for the awareness campaigns;
Deliverable 2: All videos and visual materials developed for the campaigns;
Deliverable 3: Analysis of key stakeholders and their needs;
Deliverable 4: Developed brand-book of the CPC;
Deliverable 5: Developed social media branding plan;
Deliverable 6: Developed training plan for the CPC staff and the leadership on branding; training delivery.

Additional Information
Details and format of collaboration mechanisms with the MoJ and CPC will be developed in cooperation with and coordinated by the Armenia Integrity Project.
The technical assistance shall be provided during the period between September 1st, 2022, and August 31st, 2023, by highly qualified professionals in their respective fields. Providers should have the capacity and flexibility to adjust the technical assistance services at the request of AIP, MoJ and CPC.
Companies and/ or organizations are welcome to apply as single entities or in consortium/ partnership with other organizations.

Proposal Evaluation Criteria:
Submitted proposals will undergo an initial review to exclude applications that do not meet the requirements of the call.
Subsequent assessment of the proposals will be conducted by a selection committee according to the following criteria:
a) Technical approach and creativity - 30%
b) Scope of proposed campaign activities - 10%
c) Organization's capacity and past performance (portfolio) - 30%
d) Financial proposal and cost reasonableness - 20%.

Proposal Submission Requirements:
The interested companies and/ or organizations should submit their proposal packages in English according to the RFP template attached:
Attachments: RFP Template, Budget Template.

ՊԱՀԱՆՋՆԵՐ: 

- At least 5 years of proven business experience in creative production, video production, branding, and professional content production;
- Have at least 3 currently active clients and provide a list indicating description of services, contract duration and contact reference for at least 2 of them;
- A portfolio with at least 5 major public awareness campaigns implemented in Armenia;
- A proven cooperation or vending experience with government, state bodies, state agencies;
- In-house production/ project team or a project/ account manager.

ԴԻՄԵԼՈւ ԿԱՐԳԸ: 

To apply, please submit complete proposal packages to: malaverdyan@dexisonline.com by the deadline.
Companies and/ or organizations are welcome to apply as single entities or in consortium/ partnership with other organizations. Interested bidders will have the opportunity to submit clarification questions about the tender document at: malaverdyan@dexisonline.com by August 16, 2022.

Խնդրում ենք Ձեր նամակում հստակ նշել, որ այս աշխատանքի հնարավորության մասին տեղեկացել եք Կարիերայի կենտրոնի վեբ-կայքից և նշեք կայքի հղումը՝ www.careercenter.am։ Շնորհակալություն.

ԼՐԱՑՈՒՑԻՉ ՏԵՂԵԿՈՒԹՅՈՒՆՆԵՐ: 

Useful Links:
https://www.gov.am/en/
https://www.moj.am/en
http://cpcarmenia.am/en/
https://www.gov.am/files/docs/4586.pdf
https://www.arlis.am/DocumentView.aspx?DocID=134876
https://www.arlis.am/DocumentView.aspx?DocID=166032

ԿԻՑ ՓԱՍՏԱԹՂԹԵՐ:

file iconRFP_MOJ&CPC Branding and Public Outreach Campaigns.docx - RFP_MOJ&CPC Branding and Public Outreach Campaigns file iconAnnex 4- Budget Template.xlsx - Annex 4- Budget Template

ԿԱԶՄԱԿԵՐՊՈւԹՅԱՆ ՄԱՍԻՆ: 

Checchi and Company Consulting (Checchi) supports the development of more just and democratic societies by providing technical assistance to strengthen justice sector institutions, combat corruption, and increase the involvement of civil society in reform initiatives. The Company has completed long-term projects in more than 120 countries around the world, including many fragile and post-conflict states. Checchi has provided technical assistance in such areas as improving access to justice; institutional strengthening; legislative and policy reform; judicial training and legal education; and security sector reform. The Company has implemented anti-corruption projects focused on increasing government accountability and transparency; improving the investigation and prosecution of corruption; and promoting citizen participation and access to information. Its principal client is the United States Agency for International Development (USAID).