ОПИСАНИЕ ДОЛЖНОСТИ
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Next Armenia is seeking a Marketing Manager in Franchise Department who will be responsible for creating, implementing and measuring the success of comprehensive marketing, communications and public relations strategies that will enhance the Company's image and position within the marketplace and the public.
ОБЯЗАННОСТИ
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- Manage all marketing, advertising activities of the Company;
- Spearhead the social and corporate activities that will enable the Company to have good relations with external customers as well as partners in the business;
- Implement editorial direction, design, production and distribution of all Company's publications;
- Coordinate the appearance of all print and electronic materials, such as letterhead, use of logo, brochures, etc.;
- Ensure achievement of marketing/ communications/ public relations mission, goals and financial objectives, develop short- and long-term plans and budgets, monitor progress, assure adherence and evaluate performance;
- Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/ communications/ public relations functions;
- Oversee the firm's electronic marketing efforts, including supervision of website design and maintenance;
- Develop a media engagement strategy, which would include proactively building and developing relationships with key media stakeholders in order to secure exposure and profiling opportunities for Company and reputation;
- Serve as the Company's official spokesperson and assume direct responsibility for managing the reviewing of press releases, policy statements, positioning and talking points and strategic and tactical communications plans to increase visibility and stature of the Company;
- Layout, execute and facilitate annual advertising strategy for the Company, plan and render the Company's advertising operations budget;
- Ensure that the Company regularly conducts relevant market research; coordinate and oversee this activity and monitor trends;
- Arrange public events, including public speeches, awards, publicity and promotion, organize different events and occasions, corporate parties, annual meetings, conferences;
- Establish and maintain cooperative relationships with corporate partners, reporters, editors, producers, bloggers;
- As part of the Senior Management Group attend regular meetings and contribute to the development and implementation of strategies, policies, procedures and budgets, as well as participate in decision-making;
- Ensure effective management within the marketing and public relations function, with provision for succession.
ТРЕБУЕМАЯ КВАЛИФИКАЦИЯ
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- University degree;
- At least 2 years of experience in Marketing, Communications or Public Relations with a demonstrated success;
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities;
- Strong creative, strategic, analytical, organizational and personal sales skills;
- Experience in developing and managing budgets;
- Demonstrated successful experience in writing press releases, making presentations and negotiating with media;
- Experience in overseeing the design and production of print materials and publications;
- Computer literacy;
- Strong oral and written communication skills;
- Ability to manage multiple projects at a time.
ПРОЦЕДУРА ПОДАЧИ ЗАЯВОК
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Interested candidates are encouraged to send their CV to:
hr.franchise@sasgroup.am indicating the position title ("Marketing Manager") in the subject line of the email. Applications' privacy and confidentiality are guaranteed.
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